Velox revealed details about the first fully decorated plastic tubes to be produced using its innovative technology, for Ahava’s new product collection. The tubes are the first-ever fully decorated plastic tubes made using the Velox IDS 250, which is the world’s only mass production direct-to-shape (DTS) digital decorator for the rigid packaging industry. 

The product line and the Velox IDS 250 will be showcased at the Cosmetic Business trade show on June 6-7 in Munich, Germany.

At the show, Ofer Nir, vice president of marketing and business development, will present “Unleashing the Power of Digital Decoration for Mass Production” on Wednesday, June 6 at 10:30 a.m. in conference room K3.

The talk will focus on the powerful world of digital packaging decoration for mass production, and the operational and marketing opportunities this opens for converters and brand owners.

Read more about the inspiration behind the design here in this News story, Ahava’s Colorful Tubes, Produced Using Innovative Technology By Velox